This post builds on my introduction to the topic of propaganda by going into a bit more detail on the sociological and psychological forces that brought us QAnon, All Lives Matter, and more. Settle in and think about what you've read about social problems like immigration, climate change, and violent crime.
Got it?
Our Minds Work Against Us
We like to think of ourselves as rational and independent thinkers largely unburdened by nonsense, superstition, and silliness. This is not true. Sorry. Our minds lead us astray in several ways. There is really far too much psychological research to even summarize in a couple of posts, but there a few concepts in psychology that can be super useful in understanding how and why we misunderstand social problems. You may recognize some of these so-called cognitive biases from other things you've heard or read.
Confirmation Bias - We like to think of ourselves and rational and perceptive people guided by logic and common sense. Common sense is not a useful concept but never mind. What really happens is that we tend to hold positions based on habit, emotion, and personal experience. Then we try to reinforce those positions by looking for evidence that our hard-core attitude toward illegal immigration is correct, for example.
The Recency Effect - Things you experienced or learned about recently tend to loom larger in our minds than things further in the past. Something you learned about the effectiveness of gun control weeks ago, might be overshadowed by a case of a homeowner defending himself from armed intruders a couple of nights before.
So, yeah, those cognitive biases are more than abstract concepts psychologists talk about to make themselves feel important.
Other People Work Against
I've mentioned availability entrepreneurs in other blog posts. To review, an availability entrepreneur is an activist, vlogger, talk show host who focuses on making sure his or her audience is aware of certain behaviors that paint a certain picture that appeals to the audience. Conservatives share stories of feminists or environmentalists or Blacks behaving badly. Liberals share information on gun owners accidentally shooting the wrong people, Trump supporters being nasty, and so on.
These things don't paint an honest and accurate picture of reality. Rather, a steady stream of those stories just reinforces whatever worldview or perspective the availability entrepreneur wants to present. If you are already biased in the direction of thinking gun owners are cavemen or Blacks are less evolved than Whites, then these stories tend to stick. This is how belief bias works. Belief bias is like the smug intellectual cousin of confirmation bias.
Politicians are good at oversimplifying and misrepresenting.
The straw man or woman gets dragged out at every debate and in almost every online discussion. Conservatives attack a non-existent liberal plan to ban guns. Liberals attack a nonexistent conservative plan to end all regulations on gun ownership. Neither side really has the claimed position. Liberals don't want to ban all guns or pay for ALL abortions with tax money. Conservatives don't really want to end environmental regulations or destroy unions. But, attacking straw men is easier than attacking real arguments.
Moving the Goalposts - Most of us have done this and all of us had this done to us more than once over the years.
Social Forces Work Against Us
Pundits online, on the radio, and on television tend to be rewarded for keeping people tuned in. The more attention they get, the more money their networks can charge for advertising. If you support your YouTube "news" channel with ad revenue, you are going to work hard on getting attention. Sorry to say, but getting lots of attention is antithetical to sharing valuable information and analysis.
Modern life keeps people busy. This is not a criticism of the modern world. We get tons of benefits from our technologically advanced, capitalist society. We also have less time than we might like for thinking about things and researching things. We naturally look for shortcuts. Sometimes those shortcuts mislead us.